Skype and Facebook just have presented a new “Video Chat” feature that enables visitors to see and talk with their friends in real-time while they are in Facebook. This feature is ideal for business since it enables buyers to get to know, like and trust sellers faster and much easier than ever before. I will think about several instances where my opportunity and my client’s business could have been greatly enhanced using this type of capability to quickly and easily connect “eyeball to eyeball.”

Relationship Building - By utilizing Facebook’s video talk to interact easily and seamlessly with buyers “eyeball to eyeball,” a company person can dramatically boost the speed which a potential client can cross the ever present, completely invisible “KLT (Know-Like-Trust) Bridge.”

When people can “look you in the eye” - even over the display screen, they may be prone to produce a relationship along with you that is certainly stronger compared to a phone call, email, or Facebook post. This is true whether the initial relationship was made IRL - In person - or virtually. It really is especially true for the lots of people who are doing nearly all their business online.

Simplicity - So far, it is often a little cumbersome - some would say difficult - to schedule a video talk with other individuals. Exactly how Facebook has integrated this selection in the regular Online Chat and Messaging features that individuals happen to be comfortable using, makes this incredibly simple.

By way of example, Doing work with individuals all over the world. Many of these people I’ve never “seen” one on one. Although I’ve used Skype video for countless years, I’m usually met with resistance once i suggest someone set it up on the computer to ensure we can “meet face-to-face.” After trying to walk some people through it, I spotted it had been just easier to connect over the telephone.

That obstacle - downloading a software that seems scary, intimidating and hard - just disappeared today due to this start-up between Skype and Facebook. Although the Facebook application does need the downloading of software, it seems less intimidating plus much more easy to use than other alternatives. Plus, since several individuals will be utilizing it, it’ll be extremely hard not to consider.

Accessibility - With Facebook’s 750+ million users, Skype’s video chat feature will easily be accessible by everyone - young and old. Just think about just how much simpler to get a merchant in Overland park to speak to a factory owner in Hong Kong in regards to a product he wants built.

I noticed many offline businesses taking advantage of this at the same time. Let’s consider a bit shop that sells a particular handbag. A potential customer from a huge number of miles away is much more more likely to initiate a talk with discuss price, styles, and shipping versus getting on a web site and trying to think all of it out. For some strange reason, people like to do business with others.

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